Great founders.
Running on instinct.
I build the engine.
Sales Consulting for B2B Founders.
CRM, pipeline design, and the process
behind consistent growth.
You built this business on expertise, relationships, and grit.
I build the structure behind what comes next.
Getting to this stage takes relationships and instinct. What comes next takes a system.
Kelly Gray — Founder
About
You got here on expertise and relationships. At some point, that stops being enough to scale.
The pipeline gets reactive. Deals stall. Follow-up lives in someone's inbox. And no one has a clear picture of what's actually moving.
That's a structural gap. And it's fixable.
I spent two decades in medical device and cardiac startup sales, selling into hospital systems where deals were high-scrutiny, multi-stakeholder, and process-dependent. I built sales infrastructure from the ground up in technology startups where none existed.
I've seen what works. And exactly where things fall apart when the infrastructure isn't there. That's what I tackle in every engagement.
20+ YEARS IN COMPLEX B2B SALES · CRM IMPLEMENTATION · PIPELINE ARCHITECTURE · LEAD GENERATION STRATEGY · SALES PROCESS DESIGN
How we work together
Three ways to build your sales process.
Every engagement starts with understanding how your business actually sells. From there, we build what it needs.
Offer 01
Find the leaks before you fix them.
For founders who know something isn't working but can't see exactly where. You get a clear picture of where leads are getting lost, how deals are being handled from first contact to close, and a prioritized map for what to fix first. You walk away with clarity and a plan.
What you leave with
- Clarity on exactly where your pipeline is breaking down
- A visual map of your sales flow and where it needs work
- A prioritized action plan, not just a list of problems
Offer 02
For founders who need a structure that actually gets used. This builds a practical sales cadence, with or without a CRM, so every lead moves through a defined process instead of disappearing into someone's inbox. If you're also unclear on who you're targeting or how you're reaching them, we can work on that here too, refining your ICP, shaping your outreach messaging, and building a referral strategy your team can run.
What you leave with
- A defined place for every lead, with a next step built in
- A process your team can follow without you in the middle of it
- A system your growth can depend on instead of memory and habit
Offer 03
For founders who are done improvising. This takes the findings from the Audit and the structure from the Blueprint and builds it all into a CRM configured around how your business actually sells. Stages, fields, and ownership all mapped and ready to use from day one.
What you leave with
- A single place where your sales process lives and your whole team works from
- Real pipeline visibility so you know where every deal stands without asking
- A system that runs without you at the center of every decision
Results
Growing with intention.
Client
MJP Contract Furnishings
Seven decades of hard-won relationships deserve a system built to match.
MJP came ready to grow. They just needed the infrastructure to do it intentionally. We built their CRM from the ground up, connected their tools, segmented their contacts, and launched their first targeted campaign.
Leadership went from gut feel to a pipeline they can see, measure, and act on.
The industry expertise was already there.
I built the engine behind what comes next.
I've been in this business my whole life and I've never had visibility like this. Now I know exactly what we're working on, what we're chasing, and what's coming.
Jodi Yeager
MJP Contract Furnishings
Contact
Let's build
your sales system.
Ready to stop running on instinct and build the system behind your growth? Let's talk about where you are and what you need.
hello@kellygrayadvisory.comKelly Gray